Atherton Privacy Policy

Data Collection Practices

We gather and manage various types of personal information, including:

How We Use Your Data

Your personal information serves these key purposes:

• Service Fulfillment and Contract Compliance:
  • We handle the processing and management of your car rental bookings and contracts. This includes verifying your identity and confirming that you meet our rental criteria. We also coordinate the collection and return of vehicles, as well as manage payments, deposits, and any applicable charges.
• Client Interaction (Legitimate Interest/Contract Fulfillment):
  • Issuing booking confirmations and rental updates. Addressing your questions and offering customer support. Informing you of any changes to our services or policies.
• Marketing Consent and Legitimate Interest Policies:
  • We may send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out whenever you choose.
• Enhancing Services Through Legitimate Interests:
  • Evaluating website interactions to refine user experience and site performance. Conducting assessments to improve our vehicle selection and service offerings.
• Legal Compliance and Obligations:
  • Adhering to applicable legal and regulatory standards. Protecting against fraud and maintaining the security of our services. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

Your Personal Information Sharing

• Service Partners: We collaborate with third-party companies, including payment processors and IT support, to deliver our services. These partners are bound by contracts to safeguard your data.

We do not share your personal information with third parties for marketing.

Data Protection Standards

We employ suitable technical and organizational strategies to safeguard your personal information from unauthorized access, modification, disclosure, or loss. Our practices encompass encryption, access controls, secure servers, and routine security evaluations. Nonetheless, it is important to recognize that no method of online transmission or electronic storage is entirely secure.

Data Storage Policy

We keep your personal information only for the time required to achieve the purposes for which it was collected. This includes compliance with legal obligations, accounting practices, or reporting needs. The length of time we retain your data depends on the specific type of information and the circumstances surrounding its processing.

Your Rights in Atherton

Your rights under UK data protection law are as follows:

• Access to Your Information: Obtain a copy of your personal information records.

Contact us to exercise your rights regarding your information.

Cookies and Tracking Practices

Our website utilizes cookies and related technologies to improve your browsing experience, monitor site traffic, and customize content. You can adjust your cookie preferences directly within your browser settings. This allows you to control how information is collected and used while visiting our site.

Policy Changes

This Privacy Policy may be revised from time to time to align with changes in our operational practices or legal obligations. Any updates will be published on this page, along with the new "Last Updated" date. Regularly reviewing this policy is recommended to stay informed about our privacy practices.

Contact Atherton Car Hire

For inquiries regarding our Privacy Policy or data practices, please reach out: